Cantab PI Life Science Solutions for Pharma Sales and Marketing
Optimising omnichannel marketing spend and enabling digital targeting
Optimising Omnichannel Marketing Mix
Machine-learning tools to optimise omni-channel marketing mix in European markets in the COVID-19 environment
Developed for big pharma clients dissatisfied with current solutions, with the sales team exporting data from platforms into Excel for analytics
Based on bespoke ML/AI technology which exploits deep correlations between sales actions, actual sales and overall HCP / KOL engagement
Proven rapid payback on investment due to measurable increase of sales
Methodology tailored to data structure in each of the major European markets
Increasing Physician Digital Engagement
Tools to increase engagement by data-driven microtargeting of HCPs/KOLs through digital channels
Leveraging best-in-class algorithms for HCP/KOL digital targetting tailored for European markets
Superior performance in the market enabled by unique, highly accurate matching of rich external (in particular social media such as Twitter) and internal data
Proven to at least double digital engagement in the COVID-19 environment, by e.g. deploying it to personalize emails to KOLs/HCPs
Use cases
Marketing mix optimization and targeting in pharma
Additional quarterly sales growth in a pilot project, on top of 11.2% base rate growth (i.e. in territories not applying Cantab PI model and tools)
Result: Additional quartely sales growth:
5.8%
Personalization of digital targeting of HCPs
We support a leading pharma company in optimising and personalizing omni-channel messaging, with focus on digital channels.
Result: Click-rate increase on emails:
13%
Automation of data flow and reporting
Our data solution was successuflly deployed by a leading pharma company, automating critical sales & reporting for decision makers in multiple markets in less than two weeks from kick-off.
Result: Reduction of time to access reports:
97%
Optimisation of pre-launch communication strategy with Key Opinion Leaders
We supported a biotech company in optimizing pre-launch marketing strategy and communication approach by advanced analytics.